Sure, we all know it’s Sonic the Hedgehog’s 30th anniversary. But did you know that Super Monkey Ball turns 20 this year? That’s right, those rolling simian’s are celebrating their own milestone, and in a moment of corporate synergy, the two franchises are colliding.
That’s right, both Classic Sonic and Tails will be guests in the upcoming Super Monkey Ball Banana Mania. Look at them go! They’re rolling. They’re collecting rings instead of bananas. For those keeping score, this is the second time Sonic has popped up in the Super Monkey Ball franchise, the first being 2019’s Banana Blitz HD.
Sonic and Tails aren’t the only ones joining in. Beat from Jet Set Radio was announced earlier this month, but he’s not collecting rings or bananas! He’s collecting spray paint cans. Because. Well. That’s what you collect in Jet Set Radio. Will any other SEGA characters pop in on this Monkstravaganza? Who knows. But you can pick the game up on October 5th, 2021 in all the usual places.
Marketing is one of those strange concepts. No matter what sort of product you have, be it good or bad, there are people who are tasked with the job of making someone want to buy it. There are a million different ways to do this, especially with video games. I’m sure we’ve all watched Andy Dick pretend to be a woman to market Sonic, or seen the strangest pair of kids ever rap about The Legend of Zelda. With the explosion of new age media, however, advertising is a far wilder beast to tame. You have to compete with a million and one distractions to convince people to watch your movie, listen to your music, or play your game. For a recent example, everyone here on Sonic Retro is intimately aware with the ways Sega of America has been utilizing social media to push Sonic the Hedgehog 4: Episode 2, a trickle of concept art and the odd screenshot, along with wild beards and teasing trailers to gain the public’s interest.
But what about Japan? How does the marketing department in the Land of the Rising Sun choose to market their latest titles with the help of viral Internet marketing?
Caution: the video you are about to watch is mostly safe for work, though you might be wary just who you play this near as it does feature an Asian woman in a red bikini.
Oh, did I forget to mention she ends up playing Super Monkey Ball? Continue Reading