As we near 25 years of Sonic the Hedgehog, I wanted to kick off a video series looking back at an aspect of the franchise that has always been a favorite of mine – food promotions! From McDonald’s to Topps to Carl’s Jr and beyond, SEGA has teamed their flagship franchise with some of the greatest, and at times weirdest, food companies. In this first installment, I take a look back at the Sonic the Hedgehog 3 McDonald’s Happy Meal promotion which ran worldwide in 1994 and 1995. Everything from the commercials to the in-store displays is covered, and I even clear up some misconceptions about that whole Tails recall situation and figure out just what that yellow Tails ball was. Special thanks to The Gagaman for additional information.
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So COSPA have recently unveiled a new bit of Sonic-related merchandise and while a little different to what’s come before, the design is just as sleek and stylish as we’ve come to expect from them.
Long-time merchandise collectors probably already know all about COSPA, but in case you didn’t, they’ve been responsible for some of the coolest and most unique-looking Sonic merchandise around. I was fairly recently switched on to their output thanks to this piece for Forbidden Planet by Adam “T-Bird” Tuff of TSS and Summer of Sonic fame. Check page 5 to see just some of the designs they’ve released in the past – I’m still trying to find several of these shirts to purchase myself and it’s proving pretty damned difficult.
The glasses themselves are slated for general release in September later this year and will be priced at ¥9,180 (roughly £50/$75/€65) – they’ll most likely be a Japan-only product knowing COSPA, so keep your eyes out for them if you plan on making a purchase. Get it? Eyes? Glasses? No? Okay.
SEGA collaborating with toy figure brands isn’t a totally new thing. Last year they had a collaboration with Good Smile Company, which resulted in a Sonic Nendoroid figure. Now SEGA has teamed up with Sanrio to make a Sonic Hello Kitty plushie. The full name of it being the “Sonic x Hello Kitty Super Jumbo Plushy”. It will be available at SEGA’s various amusement facilities throughout Japan in late July.
Do you want this thing that’s either cute or scary depending on your tastes but don’t live in Japan? Don’t worry, SEGA has said that this plushie will be available worldwide by Summer 2013. Though if you really want it you could also try getting it from eBay. Click on the image on the right for a bigger version.
With popular video game characters usually come merchandise, and Sonic is no exception. In fact, he has so much merchandise there might as well be a store dedicated to it. It seems like SEGA had this idea, as they have launched an official online store with Sonic figurines, posters, DVDs and more. So if you were looking for a site where you can buy a DVD box-set of the complete series of Adventures of Sonic the Hedgehog or a poster with classic Sonic, you found it. That is, if you live in Europe, the store doesn’t ship anywhere else at the moment, sorry Americans. The site uses a reward point system, so if you buy a product you’ll get a certain amount of points which you can use to pay part of a different product.
I completely, honestly, unironically love Mercado Livre so much. The site, which is Latin and South America’s answer to eBay, is available in several countries, but let’s be honest: when it comes to awesome merchandise, no one can top Brazil, the home of pão de queijo, Tec Toy and wonderful pirated things. This isn’t to say that we condone piracy, but really:
Who wouldn’t want to buy “Super 12 in 1”? I mean, c’mon! There’s Battletoads, Duck Tales, Pikachu and Sonic all on one Game Boy (surprisingly not “Game”) cart! In fact, most of the golden pirated Sonic games from Brazil aren’t from modern games (where the pirated material look s mostly identical to the real games) but from the Mega Drive era, where things just get downright silly.