It’s one of those promotions that seem incredibly simple: Sonic the Hedgehog, a character with distinctive shoes, and Nike, one of the biggest shoe companies in the entire world, teaming up for cross-brand promotion. For one reason or another, it’s never happened…that is, until today. Well, technically yesterday but y’know how these things go.
The focus of Nike’s latest campaign is their line of Vapor footwear, its newest styles being showcased by some of Soccer’s biggest stars on Youtube. That’s all fine and dandy, but what does that have to do with Sonic, you ask? Well, the version of the video right on their profile has been filled with secret links to send you off on side quests to put you in a Vapor-buying mood. If you go straight to their YouTube page and go scroll about two-thirds of the way in their embedded video (about 1:55 if you want to compare with this video here), you’ll see in the stadium some ads for Nike. Click on one, and you will be sent to a flash-gaming diversion, staring none other than Sonic himself, edited to now be wearing Vaporwear.
For those who might not know, Sega and Nike were supposed to do a promotional deal back in 1994 – Knuckles’ distinctive white swoosh was meant to resemble the Nike logo in a slew of cross-promotion that fell through. As for the game, it plays almost exactly the same as Sonic the Sketchhog, with one new addition: you can now kick soccer balls through Crabmeats. Whoa Nelly!
And yes, even though all the sprites are derived from the original Sonic the Hedgehog, the music all comes from Sonic the Hedgehog 4: Episode 1. You can’t escape it just yet, folks.
[Source: Nike’s YouTube Page. Also, thanks to Zero-Boom for taking the screenshots.]
*Insert your Vaporwear/Vaporware joke of choice here*
That game played pretty well. I’d love to see Sonic promote other things like this.
About bloody time. I was considering making a fake ad for Sonic and Nike.
Hate to be beggy and whatchamightcallit but here’s some game play for it.
I miss the days of Sonic Adventure 2 with SOAP shoes advertised all through city escape.
Confirmed for next Sonic game: New shoe design based around Nikes.
It’ll be interesting to see what this leads to in the future
Mute the sound of the game, play Crisis City Classic or Modern (music) instead, and prepare to get al pumped and excited by the awesomness of both things combined!
“#So When are They Going to Sell Sonic’s Real Shoes”- My thoughts exactly. SEGA, You came so close to hitting the nail on the head, but you still don’t get your fans.
If they change the good old fashion Santa Claus and Michel Jackson Shoes deign to a famous Nike, I would love to see how fans rage about this