Finally, rail shooter enthusiasts can finally bring home House of the Dead 4 this week, Sega’s last mainstay zombie shooter for arcades, for around $9.99, £6.49 or €7.99 depending on region. The port features standard Dual Shock 3 and Playstation Move support, leaderboards as well as a number of bonus features, including the entirety of House of the Dead 4 Special and an interview with the producer and director of the game.
Marketing is one of those strange concepts. No matter what sort of product you have, be it good or bad, there are people who are tasked with the job of making someone want to buy it. There are a million different ways to do this, especially with video games. I’m sure we’ve all watched Andy Dick pretend to be a woman to market Sonic, or seen the strangest pair of kids ever rap about The Legend of Zelda. With the explosion of new age media, however, advertising is a far wilder beast to tame. You have to compete with a million and one distractions to convince people to watch your movie, listen to your music, or play your game. For a recent example, everyone here on Sonic Retro is intimately aware with the ways Sega of America has been utilizing social media to push Sonic the Hedgehog 4: Episode 2, a trickle of concept art and the odd screenshot, along with wild beards and teasing trailers to gain the public’s interest.
But what about Japan? How does the marketing department in the Land of the Rising Sun choose to market their latest titles with the help of viral Internet marketing?
Caution: the video you are about to watch is mostly safe for work, though you might be wary just who you play this near as it does feature an Asian woman in a red bikini.