For the past few years, Sega has struggled to keep important information on upcoming titles from leaking to the public before an official announcement – and by “struggled”, I mean “failed spectacularly”. Sonic Unleashed saw promotional images as well as an early video of Savannah Citadel find their way to the public before the game was even announced; Sonic the Hedgehog 4: Episode I leaked in its entirety prior to release, and the negative reaction to the game at the time led to a six month delay; Sonic Generations had its entire roster of levels, bosses, and characters revealed months in advance; even Sonic the Hedgehog 4: Episode II was accidentally released several weeks early on Steam.

And so the cycle has continued with the upcoming high-definition remaster of the Dreamcast’s swan song, Sonic Adventure 2. Waaay back in April, we reported that the title had been spotted in a massive leaked list of upcoming Xbox Live Arcade titles. A month later, Major Nelson of Xbox Live pseudo-fame accidentally posted that Avatar items based on the game were due for release. And finally, just last month, Microsoft themselves posted an official listing for the game on Xbox.com, complete with screenshots, box art, and a release date of October 3, 2012. At this point, presumably Sega realized that keeping the game a secret any longer would be utterly futile, so Ken Balough and the Sega of America superteam took to the stage at Sonic Boom on Friday to show the first official trailer for the upcoming Xbox Live Arcade and PlayStation Network rerelease, poking a bit of self-deprecating fun at the company’s inability to keep a secret. Oh, and apologies in advance for the overly-enthusiastic crowd.

[Video courtesy of YouTube user joshua593210.]